The banality of 'Don't be evil'

I'm never totally sure what to make of Julian Assange, but this piece is brilliant, and packed with zingers (including the headline): "In the book the authors happily take up the white geek’s burden." And "This book is a balefully seminal work in which neither author has the language to see, much less to express, the titanic centralizing evil they are constructing." - well, quite.